AI Insights · Timothy · July 2023
Top 5 Drawing & Coloring Apps in Latin America: Q2 2023 Performance
An overview of the performance of the top 5 drawing and coloring apps on a unified platform in Latin America during Q2 2023, highlighting trends in downloads, revenue, and active users.
The second quarter of 2023 showcased interesting trends for the top 5 drawing and coloring apps on a unified platform in Latin America. Below, we delve into the performance of Drawing Carnival, Color Page ASMR, Happy Color®: Coloring Book, Phone Case DIY, and Coloring & Learn.
Drawing Carnival by CrazyLabs LTD experienced fluctuating weekly downloads, starting at 1.4M in late March and dipping to around 130K by early June. However, it saw a slight recovery to 256K by the end of June. The app's weekly active users also varied, peaking at 2.3M in early April before stabilizing around 1.9M by the end of the quarter. Revenue remained minimal, with a notable increase to $1 in the final week of June.
Color Page ASMR from SayGames Ltd saw a significant influx in downloads in early April, reaching 640K, but later settled around 281K by late June. Active users followed a similar pattern, peaking at 1.4M in early April and leveling off to approximately 1.1M by the end of the quarter. Revenue data was not available for this period.
Happy Color®: Coloring Book by X-FLOW maintained a steady download rate, fluctuating between 271K and 336K throughout Q2. Active users remained relatively stable, averaging around 2.1M, with a slight increase to 2.2M by the end of June. Weekly revenue showed a gradual increase, peaking at $503 in early June before stabilizing around $289 by the end of the month.
Phone Case DIY, another app from CrazyLabs LTD, experienced varied download rates, starting at 348K in late March, peaking at 425K in early May, and then settling at 273K by the end of June. Active users showed a similar trend, starting at 1.3M and ending at 1.2M, with a peak of 1.4M in early May. Revenue saw a gradual increase, reaching $63 in mid-June and slightly decreasing to $47 by the end of the month.
Lastly, Coloring & Learn by Orange Studios Games maintained a consistent download rate, ranging between 270K and 331K, with a peak of 306K in late May. Active users showed a steady increase, peaking at 3.6M in mid-June before settling at 3.2M by the end of the quarter. Weekly revenue remained relatively stable, averaging around $150, with minor fluctuations throughout the period.
These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower's platform.
